The "Chair for Strategy and Organization" is dedicated to excellence in research on contemporary strategic and organizational challenges. Our primary research areas are

• Prediction of startup success
• Artificial Intelligence, Blockchain Technology and Digital Transformation
• Diversity, Equality, and Inclusion

Focusing on these areas, we provide cutting-edge, high-impact research and aim to generate evidence-based insights into these topics. Working mainly with quantitative-empirical methods, we publish the results of our research in leading scientific journals and regularly present them at international conferences.

Our Research Areas:

Prediction of Startup Success

• Predictive Analytics for Startups
• Co-founder Matching and Relationship Dynamics
• Conflict Resolution in Co-founder Teams
• Composition of New Venture Teams based on demographic and psychological characteristics

Team (alphabetical order): Jennifer Ettner, Malin Fiedler, Felix Kuhn, Riccarda Joas, Nathalie Schenk, Prof. Dr. Theresa Treffers, Prof. Dr. Isabell Welpe, Christian Wimmer

Digital Transformation, Artifical Intelligence, and Blockchain Technology

• Transformation of work and leadership through Artificial intelligence
• Impact of Artificial Intelligence on organizations and business models
• Impact of Web3 on organizations and business models
• Adoption and Implementation of Blockchain Technology
• Decentralized Autonomous Organizations (DAO)
• Digital Transformation Strategies
• Digital Leadership

Team (alphabetical order): Lukas Beckenbauer, Andrea Capogrosso, Benedikt Eikmanns, Patricia Hornstein, Nicolas Leyh, Prof. Dr. Theresa Treffers, Prof. Dr. Isabell Welpe, Christian Wimmer, Christian Ziegler, Sara Kappelhoff

Diversity, Equality, Inclusion (DEI)

• Equality, Equity and Belonging
• DEI in science
• Diversity & Women in Leadership
• DEI in Entrepreneurship
• DEI in Tech
• Talent Management

Team (alphabetical order): Nadja Born, Prof. Dr. Theresa Treffers, Prof. Dr. Isabell Welpe

Our Current Projects

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ChemDelta Bavaria: Markteinführungsstrategie eines H2-Reallabors

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Einfluss von KI auf die Softwareentwicklung

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KI in Kundeninteraktionen

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KUSTOMA

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Leading Sustainability

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Master thesis projects

MunichNFT

PlayMINT

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Predicting Venture Success

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Private Capital in Blockchain Conference 2022

Return on Purpose

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Smart Office - Gamification of the workplace

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Studie zur Vorhersage von Start-up Erfolg

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W:Science

☑️Completed Projects

Research insights from our students

Learn more about the awesome findings from our students!

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Student insights

Completed Projects

Conferences

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