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Sara Kappelhoff

Sara Kappelhoff

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Contact

  • sara.kappelhoff[at]tum.de
  • www.linkedin.com/in/sarakappelhoff

Short Bio

PhD Student with a background in business and psychology, interested in how responsible AI creates value in organizations

Educational background

  • B.Sc. Business Administration (LMU)
  • B.Sc. Business Education (LMU)
  • M.Sc. Management, Minor in Psychology (Mannheim)

Work experience

  • Leadership Advisory @ Egon Zehnder
  • Consulting @ Boston Consulting Group
  • Transfer Pricing @ Deloitte

Research Interests

  • Technology & Innovation in Organizations (e.g., SMEs, New Ventures)
  • (Un)Ethical Entrepreneurship
  • AI Customization and Value Creation

Publications

Diaferia, L., Kappelhoff, S., & Blohm, I. (2026). From Generic to Strategic: Managerial Challenges and Response Mechanisms for Customizing Gen AI in Companies. In Proceedings of the 59th Hawaii International Conference on System Sciences (HICSS-59). University of Hawai‘i at Mānoa.

Kappelhoff, S., & Born, N. (2025). Good Business but Bad Morals? How Investors React to Early-Stage Entrepreneurs’ Ethical Breaches. Frontiers of Entrepreneurship Research.

Awards/Nominations

  • Best Paper Nomination 59th Hawaii International Conference on System Sciences (HICSS-59, 2026)
  • Best PhD in Business Ethics Award, granted by European Business Ethics Network (2025)
  • Selected among Top 40 Paper in Babson BCERC Entrepreneurship Conference (2025)

Conference Presentations

Diaferia, L., Kappelhoff, S., & Blohm, I. (2026). From Generic to Strategic: Managerial Challenges and Response Mechanisms for Customizing Gen AI in Companies. Paper Presentation at the 59th Hawaii International Conference on System Sciences (HICSS-59). University of Hawai‘i at Mānoa.

Kappelhoff, S. L., & Born, N. M. (2025). Good Business but Bad Morals? Examining Consequences for Entrepreneurs’ Unethical Behavior. In Academy of Management Proceedings (Vol. 2025, No. 1, p. 21332). Valhalla, NY 10595: Academy of Management.

Kappelhoff, S., & Born, N. (2025). Navigating Ethical Challenges in Entrepreneurial Ecosystems: Consequences of Entrepreneurs’ Ethical Breaches. Paper Presentation at the Society for the Advancement of Socio-Economics (SASE) Conference, Montréal, Canada.

Kappelhoff, S., & Born, N., & Welpe, I. (2025). How Entrepreneurs‘ Use of Responsible AI Shapes Consumer Emotions. Paper Presentation at the European Business Ethics Network (EBEN) Research Conference, Cádiz, Spain.

Kappelhoff, S., & Born, N. (2025). Profitable Business, Compromised Morality? Consequences of Entrepreneurs’ Unethical Behavior. Paper Presentation at the European Business Ethics Network (EBEN) Conference, Munich, Deutschland.

Kappelhoff, S., & Born, N. (2025). Good Business but Bad Morals? How Investors React to Early-Stage Entrepreneurs’ Ethical Breaches. Paper Presentation at the Babson College Entrepreneurship Research Conference (BCERC), Boston, United States of America.

Teaching

  • SS 26: AI-driven Transformation of Organizations
  • WS 25/26 & SS26: Applied Strategy and Organizations
  • WS 25/26: The Era of Artificial Intelligence
  • SS 25: The Era of Artificial Intelligence: AI for Strategic Business Innovation
  • WS 24/25: Work & Life Skills (advanced)

Thesis Supervision: Please submit a thesis proposal via e-mail (sara.kappelhoff[at]tum.de). The proposal should focus on one of my research areas. Current Thesis Offer

🌈Entrepreneurial Villains - How gender stereotypes impact public reactions to (un)ethical behavior in entrepreneurship

Room Number: 2558

© Chair for Strategy and Organization, Technical University of Munich

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