Sara Kappelhoff

Contact

• sara.kappelhoff[at]tum.de
• www.linkedin.com/in/sarakappelhoff

Short Bio

PhD Student with a background in business and psychology, interested in how responsible AI creates value in organizations

Educational background

• B.Sc. Business Administration (LMU)
• B.Sc. Business Education (LMU)
• M.Sc. Management, Minor in Psychology (Mannheim)

Work experience

• Leadership Advisory @ Egon Zehnder
• Consulting @ Boston Consulting Group
• Transfer Pricing @ Deloitte

Research Interests

• Technology & Innovation in Organizations (e.g., SMEs, New Ventures)
• (Un)Ethical Entrepreneurship
• AI Customization and Value Creation

Publications

Kappelhoff, S., & Born, N. (in press). Good Business but Bad Morals? How Investors React to Early-Stage Entrepreneurs’ Ethical Breaches. Frontiers of Entrepreneurship Research.

Diaferia, L., Kappelhoff, S., & Blohm, I. (in press). From Generic to Strategic: Managerial Challenges and Response Mechanisms for Customizing Gen AI in Companies. In Proceedings of the 59th Hawaii International Conference on System Sciences (HICSS-59). University of Hawai‘i at Mānoa.

Awards

• Best PhD in Business Ethics Award, granted by European Business Ethics Network (2025)
• Selected among Top 40 Paper in Babson BCERC Entrepreneurship Conference (2025)

Conference Presentations

Kappelhoff, S. L., & Born, N. M. (2025). Good Business but Bad Morals? Examining Consequences for Entrepreneurs’ Unethical Behavior. In Academy of Management Proceedings(Vol. 2025, No. 1, p. 21332). Valhalla, NY 10595: Academy of Management.

Kappelhoff, S., & Born, N. (2025). Navigating Ethical Challenges in Entrepreneurial Ecosystems: Consequences of Entrepreneurs’ Ethical Breaches. Paper Presentation at the Society for the Advancement of Socio-Economics (SASE) Conference, Montréal, Canada.

Kappelhoff, S., & Born, N., & Welpe, I. (2025). How Entrepreneurs‘ Use of Responsible AI Shapes Consumer Emotions. Paper Presentation at European Business Ethics Network (EBEN) Research Conference, Cádiz, Spain.

Kappelhoff, S., & Born, N. (2025). Profitable Business, Compromised Morality? Consequences of Entrepreneurs’ Unethical Behavior. Paper Presentation at European Business Ethics Network (EBEN) Conference, Munich, Deutschland.

Kappelhoff, S., & Born, N. (2025). Good Business but Bad Morals? How Investors React to Early-Stage Entrepreneurs’ Ethical Breaches. Paper Presentation at the Babson College Entrepreneurship Research Conference (BCERC), Boston, United States of America.

Teaching

• WS 24/25: Work & Life Skills (advanced)
• SS 25: The Era of Artificial Intelligence: AI for Strategic Business Innovation
• WS 25/26: The Era of Artificial Intelligence

Thesis Supervision: Please submit a thesis proposal via e-mail (sara.kappelhoff[at]tum.de). The proposal should focus on one of my research areas. Current Thesis Offer

Room Number: 2558