Dr. Robert Cialdini
Dr. Robert Cialdini a US psychologist and professor emeritus of psychology and marketing at the Arizona State University. He studied together with his colleague Steve Martin about factors that influence us to say yes!
Take a closer look at the 6 Shortcuts from Dr. Robert Cialdini
Conclusion & Tips
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The 6 Principles: Their interdependency and their potential in decreasing uncertainty.
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Use the Principles to persuade others in a simple and effective way!They are entirely …
… inexpensive … unpressured … honest … rarely employed
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Example how to use the Priciples for a copywriting project
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References
Romano, G. (n.d.). @myCopywritingpr. https://twitter.com/MyCopywritingPr/status/1559316883979083779
Cialdini, R. B., (2017). Uncertainty and Persuasion. https://www.youtube.com/watch?v=cFdCzN7RYbw&t=447s&ab_channel=influenceatwork
Cialdini, R. B., & Martin, S. (2012). Science Of Persuasion. https://www.youtube.com/watch?v=cFdCzN7RYbw&t=447s&ab_channel=influenceatwork