This doesn‘t seem surprising but let‘s look at: What causes one person to like another?

Persuasion science tells us there are three important factors: We like people who : …. are similar to us. … pay us compliments. …cooperate with us towards mutual goals.

Science

A Series about Negotiation Studies carried out between Students was made. Some groups were told: Time=Money, get straight down to business. About 55% were able to find an agreement. The Second Group was told: before starting negotiating, share personal Information, Identify similarities. 90% of them were able to come to successful and agreeable outcomes. These Outcomes were also 18% more worth to both parties.

Key takeaways

References

Cialdini, R. B., & Martin, S. (2012). Science Of Persuasion. https://www.youtube.com/watch?v=cFdCzN7RYbw&t=447s&ab_channel=influenceatwork