Web3 success factors – different topics

📌 Key facts

• Mission: Determine Web3 success factors for an application domain of Web3 e.g. in HR or marketing. • When: Start anytime. Applications are open! • How to apply: Send us an e-mail (at the end of this page) with your CV and a grade report and a tentative research idea (research question, data, and methods, possible outcomes with a tentative outline all in word as *.docx)

Contents

• 💡 Background
• 🦾Who We Are
• 🎯 Goals
• 🧠 Topics of Interest
• 🎓 Profile
• 📚 Further Reading
• 📄 Requirements to any Work
• 📬 How to Apply

💡 Background

Web3 will play an increasingly important role and gradually replace Web2 as we know it. Especially for companies it is important in their strategic orientation to recognize and use the disruptive potential of Web3. RTFKT, the web3 startup selling virtual sneakers recently was acquired by Nike https://news.nike.com/news/nike-acquires-rtfkt. Together they will try to leverage cutting-edge innovation to deliver next-generation collectibles that merge culture and gaming. Other brands are approaching the topic differently, for example by buying digital land in metaverses like The Sandbox or Decentraland. The various Web3 concepts and tools offer new approaches for different business areas. In your thesis or project study you should choose one of the following use cases and examine the status quo, the disruptive potential of Web3 and the new success factors:

• Web3 and human resources
• Web3 and marketing
• Web3 and teamwork, new work and working together
• Web3 and education
• Web3 and innovation in firms, startups and VC
• Web3 and the pharma and health industry
• Web3 and automotive and mobility industry
• Web3 and insurances
• Web3 and banks/finance
• Web3 onboarding steps for established firms
• Web3 and interoperability
• Community building in Web3
• Web3 and customer focus
• Web3 and Fortune 500/established firms

🦾Who We Are

The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.

🎯 Goals

• Explore the status quo of Web3 in your chosen research area
• Analyze which relevant firms are already active in Web3
• What are their strategies, are there strategies typical for specific segments...?
• What are challenges and opportunities?
• Determine the strategies of the future for your chosen research focus
• Make your results visible

🧠 Topics of Interest

• NFTs, crypto, tokens, DAOs – everything related to Web3
• Strategy
• Thinking out of the Box
• Spotting new trends
• Creating new concepts and strategies

🎓 Profile

• Reliable and self-driven
• Enthusiasm for Web3 / Strategy / NFTs / Tech-Trends
• Ability to do sophisticated internet, desk research, and connect with practitioners
• Passionate to learn more about the future and do research with impact

📚 Further Reading

📄 Requirements to any Work

We do not want your research to gather dust in some corner of bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:

• Infograph - visually represent some of your work (find examples here)
• Slide Deck - summarize your research and possibly present it
• Extract most important sequences from podcasts, videos, and other media
• 3-4 Tweets about the most important findings and summarizing the topic
• optional: Medium Article - let people outside the university know about your research and start your personal brand

📬 How to Apply

If you are interested, please contact Prof. Dr. Isabell Welpe (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)

We're greatly looking forward to hearing more about you!

👉 welpe@tum.de