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Web3 and marketing

https://finance.yahoo.com/news/retransmission-introducing-worlds-first-nft-134200586.html

https://adage.com/article/digital-marketing-ad-tech-news/3-ways-nfts-can-create-consumer-value/2363811

https://www.hearts-science.com/en-de/how-nfts-can-help-brands-modernize-their-loyalty-programs/

https://twitter.com/TyDanielSmith/status/1517254673308307458?s=20&t=V2lK7GLtVWIjqceqQ9qj1g

https://twitter.com/web3academy_/status/1517545659628503047?s=20&t=V2lK7GLtVWIjqceqQ9qj1g

https://contentmarketinginstitute.com/articles/how-content-marketing-fits-web3

https://www.levelingup.com/growth-everywhere-interview/why-all-marketers-need-to-use-nfts-in-their-growth-playbook/

https://www.singlegrain.com/web3/social-tokens/

https://popupsmart.com/blog/web-3-0-marketing

https://www.adweek.com/commerce/why-some-brands-are-considering-social-tokens-to-monetize-engagement/

https://contentmarketinginstitute.com/articles/how-content-marketing-fits-web3

https://www.youtube.com/watch?v=V2MZxZtjLvg

https://www.youtube.com/watch?v=z3vFalBoNzk

https://www.youtube.com/watch?v=vXYLpHKOkPk

https://www.datawordsgroup.com/nft-the-next-big-thing-in-digital-marketing/

https://www.absatzwirtschaft.de/nft-oder-warum-dieser-text-bald-ihnen-gehoeren-koennte-227698/

https://adage.com/article/digital-marketing-ad-tech-news/how-brands-are-using-nfts-continually-updated-list/2376086

https://www.youtube.com/watch?v=rfS08mDVs8k

https://neilpatel.com/blog/nft-marketing/

https://omr.com/de/nfts-einstieg-marketing-cases/

https://futureofmarketinginstitute.com/marketing-with-nfts/

https://medium.com/ipg-media-lab/the-rise-of-nfts-and-what-it-means-for-marketers-628efc68c90

https://influencermarketinghub.com/metaverse-marketing/

https://www.hbi.de/en/blog/marketing-in-the-metaverse/

https://popupsmart.com/blog/metaverse-marketing

https://peertopeermarketing.co/metaverse-marketing/

https://www.growthchain.io/blog/five-dao-marketing-strategies-for-launching-your-dao

https://medium.com/marketingdao/introducing-the-ethereum-marketing-dao-89ce07229c3c

https://adage.com/article/digital-marketing-ad-tech-news/why-daos-should-be-considered-web3-marketing/2410716

© Chair for Strategy and Organization, Technical University of Munich

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