Bachelor Thesis, Master Thesis, Project Study or IDP
📌 Key facts
- 💡 Background
- 🦾Who We Are
- 🎯 Goals
- 🧠 Topics of Interest
- 🎓 Profile
- 📚 Further Reading
- 📄 Requirements to any Work
- 📬 How to Apply
A virtual sneaker sale raising $3.1 Million USD in 7 minutes?! Headlines like this one have attracted the attention of big corporates. Web3 opportunities are huge and the big corporations do not want to miss out. RTFKT, the web3 startup selling virtual sneakers recently was acquired by Nike https://news.nike.com/news/nike-acquires-rtfkt. Together they will try to leverage cutting-edge innovation to deliver next-generation collectibles that merge culture and gaming. Other brands are approaching the topic differently, for example by buying digital land in metaverses like The Sandbox or Decentraland. Prominent examples include JP Morgan, Samsung, and Adidas. Some also partner with web3 native projects like the Bored Ape Yacht Club (BAYC). In your thesis, you should determine the best practices when onboarding Fortune 500s into the metaverse - what will be the strategies of the future?
🦾Who We Are
The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.
- Explore best practices to onboard Fortune 500s into the metaverse
- Analyze which big corporations are already active in web3
- What are their strategies, are there strategies typical for specific segments...?
- What is the best entry point? A DAO, virtual land, issuing NFTs, buying an own company...?
- Build or Buy?
- Determine the strategies of the future. What could be completely new ways to enter web3 as a corporate?
- Make your results visible
🧠 Topics of Interest
- NFTs, Tokens, Coins, DAOs - everything related to crypto
- Thinking out of the Box
- Spotting new trends
- Creating new concepts and strategies
- Reliable and self-driven
- Enthusiasm for Crypto / Strategy / NFTs / Tech-Trends
- Ability to do sophisticated internet, desk research, and connect with practitioners
- Passionate to learn more about the future and do research with impact
📚 Further Reading
Thread by @rohit_jindal29 on Thread Reader App
A THREAD on most thought provoking insights on crypto by @balajis: Crypto is just another asset class = the internet is just another TV channel. It's more than an asset class because it transforms the custody, trading, issuance, governance, and programmability... ...of anything scarce. It's a new financial system.
DAOs, a Canon
What is (and isn't) a DAO? Why do DAOs matter? How do DAOs fit into web3, crypto, the creator economy, future of work, and many other areas? Inspired by our NFT Canon earlier this year (and original Crypto Canon), we've culled the below list of resources for those seeking to understand, build, and otherwise get involved with these "decentralized autonomous organizations" - which represent the future of community, coordination, work...
NIKE, Inc. Acquires RTFKT
NIKE, Inc. today announced the acquisition of RTFKT, a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming. "This acquisition is another step that accelerates Nike's digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture," says John Donahoe, President and CEO of NIKE, Inc.
Samsung Opens Metaverse Store in Decentraland - Decrypt
News Business Electronics giant Samsung is venturing into the metaverse with the opening of a virtual store in Decentraland. Named after Samsung's flagship 837 store in New York, the Samsung 837X virtual store will open for business for a limited time from today, per a press release from the company.
So will JPMorgan ins Metaverse einsteigen
Als erste Bank betritt JPMorgan das Metaverse. Mit einer Lounge in Decentraland will der Bankenriese seine Präsenz in der neuen Virtualität ausbauen und für neue Markt-Chancen werben. JPMorgan hat LAND-Token in der Blockchain-basierten 3D-Welt Decentraland erworben. Mit der dort eröffneten Onyx-Lounge sollen Kund:innen für die virtuelle Realität sensibilisiert werden.
adidas Originals: Into the Metaverse
adidas Originals joins gmoney, Bored Ape Yacht Club and PUNKS Comic with a collaborative NFT project: Into the Metaverse. Mint your NFT now.
Adidas X Bored Ape Yacht Club Collab | Adidas Finally enters the Metaverse
On December 2, 2021, Adidas announced on its social media accounts, Twitter and Instagram, that they leaped into the metaverse together with the NFT Brands, Bored Ape Yacht Club, NFT comic series Punks Comic, and cryptocurrency investor Gmoney. Adidas is the most exciting brand that enters the Metaverse.
Google Is Looking to Help Build Web3, Blockchain Products: Alphabet CEO - Decrypt
News Business In brief Alphabet Inc. yesterday said it was actively looking into Web3 tech. The company, which owns Google, has already started to embrace cryptocurrency. Alphabet Inc., the tech conglomerate that owns Google, today said it was actively looking at how it can apply and blockchain networks to its business.
Facebook Renames Itself Meta
The social network, under fire for spreading misinformation and other issues, said the change was part of its bet on a next digital frontier called the metaverse. SAN FRANCISCO - Facebook rose to prominence over the past two decades with some of the world's most recognizable branding: a big blue-and-white letter F.
Youtube Seeks Web3 Director With Experience Trading Crypto, According to Recent Job Listing - Bitcoin News
Youtube, the online video sharing and social media platform owned by Google, is hiring a director to work with Web3 technology, according to a job listing published on Linkedin. While Youtube requires 15 years of product management experience, the company prefers a candidate that is familiar with "buying, owning, and trading cryptocurrencies, NFTs, and tokens."
These links are just your starting point. 🚀
📄 Requirements to any Work
We do not want your research to gather dust in some corner of bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
- Extract most important sequences from podcasts, videos, and other media
- 3-4 Tweets about the most important findings and summarizing the topic
- optional: Medium Article - let people outside the university know about your research and start your personal brand
📬 How to Apply
If you are interested, please contact Prof. Dr. Isabell Welpe (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)
We're greatly looking forward to hearing more about you!