Bachelor Thesis, Master Thesis, Project Study or IDP
📌 Key facts
- 💡 Background
- 🦾Who We Are
- 🎯 Goals
- 🧠 Topics of Interest
- 🎓 Profile
- 📚 Further Reading
- 📄 Requirements to any Work
- 📬 How to Apply
"Eric Freytag of Streamlabs summed up how media consumption has changed in an article he wrote for VentureBeat: "Rather than ten TV shows consumed by billions of people, we now have hundreds of millions of shows that cater to billions of people. You could be only one of ten people in the world interested in a niche topic, but chances are you'll find content for it. Additionally, the people who are creating content for that topic are truly and authentically passionate about it."" (Find more information here)
Over the last few years, a multitude of possibilities have emerged to become active as a 'creator' of one's own content. Just as quickly as this trend came about, a multitude and breadth of possibilities for the realization of one's own content has also developed. Central sites include social networks such as Instagram, Facebook, Youtube and discord, but go into breadth and depth depending on the area and focus. This is why an overview of Creator Economy products should be provided: Articles, newsletters, videos and the respective services available for them (i.e. Substack etc). The final goal is to create a homepage/webpage for the Creator Economy.
🦾Who We Are
The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.
- Do extensive desk and internet research analyzing the Creator Economy and its products and websites
- Determine best practices regarding content creation
- Your final goal: creation of a homepage/webpage for the Creator Economy
- Overview of products
- Best practices
- Derived recommendations for action
🧠 Topics of Interest
- Creator Economy
- Ownership Economy
- Digital innovation
- Intellectual Property
- Reliable and self-driven
- Enthusiasm for Identity management / Digital innovation / Entrepreneurship
- Ability to do sophisticated internet, desk research, and connect with practitioners
- Passionate to learn more about the future and do research with impact
📚 Further Reading
How to make it in the Creator Economy - Neon Marketing Technology
In 1968, American artist Andy Warhol said something along the lines of: "In the future, everyone will be world-famous for fifteen minutes." Warhol was not far off the mark. But now, this critical mass of fame consists of short snaps or 60 second TikTok videos.
5 Must-Have Skills Every Content Creator Needs to Succeed in The 21st Century
You're now living in a digital-first world where there are two main players: Creators and consumers. Everyone is a consumer by default, but anyone can be a creator by choice. If you wish to thrive and succeed in the new knowledge and creator economy, you need to develop five key skills.
41 Startups Powering the Creator Economy
The creator economy has only formally existed for about a decade, but it is now firmly established. As we explained in What is the "Creator Economy"? , it coincided with the arrival of Web 2.0. This broadened the way that people could express themselves. Until this point, the web was effectively one-way.
📄 Requirements to any Work
We do not want your research to gather dust in some corner of bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
- Extract most important sequences from podcasts, videos, and other media
- 3-4 Tweets about the most important findings and summarizing the topic
- optional: Medium Article - let people outside the university know about your research and start your personal brand
📬 How to Apply
If you are interested, please contact Prof. Dr. Isabell Welpe (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)
We're greatly looking forward to hearing more about you!