Bachelor Thesis, Master Thesis, Project Study or IDP
📌 Key facts
- 💡 Background
- 🦾Who We Are
- 🎯 Goals
- 🧠 Topics of Interest
- 🎓 Profile
- 📚 Further Reading
- 📄 Requirements to any Work
- 📬 How to Apply
A virtual sneaker sale raising $3.1 Million USD in 7 minutes?! Headlines like this one have attracted the attention of big corporates. Web3 opportunities are huge and the big corporations do not want to miss out. RTFKT, the web3 startup selling virtual sneakers recently was acquired by Nike https://news.nike.com/news/nike-acquires-rtfkt. Together they will try to leverage cutting-edge innovation to deliver next-generation collectibles that merge culture and gaming. Other brands are approaching the topic differently, for example by buying digital land in metaverses like The Sandbox or Decentraland. Prominent examples include JP Morgan, Samsung, and Adidas. Some also partner with web3 native projects like the Bored Ape Yacht Club (BAYC). But the opportunities go far beyond this. Web3 could potentially be financially beneficial and significantly improve employer and product brand. An assumption is that top tech talents prefer to work for corporations that are active in web3. Your task is to find out whether this can be scientifically proven on the basis of data.
🦾Who We Are
The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.
- Conduct top talent surveys and experimental scenario studies (like the one in this paper): https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1738955
- You might consider talent pools like the CDTM, Studienstiftung,...
- Explore how web3 activity affects employer brand
- Explore how web3 activity affects product brand
- Draw conclusions from your data. e.g. Are there factors (NFTs, Metaverse, Dao, Social Tokens) particularly important in web3 that have significant influence on employer/product brand?
- Make your results visible
🧠 Topics of Interest
- DAOs, NFTs, and everything related to crypto
- Synergies between corporates and web3
- Strategy and Vision
- Marketing & Recruiting
- Thinking out of the Box
- Reliable and self-driven
- Enthusiasm for Strategy / DAOs / NFT / Marketing & Recruiting
- Ability to do sophisticated internet, desk research, and connect with practitioners
- Passionate to learn more about the future and do research with impact
📚 Further Reading
Employer Brand Building for Start-Ups: Which Job Attributes Do Employees Value Most?
28 Pages Posted: 13 Jan 2011 Last revised: 22 Mar 2012 Date Written: December 1, 2011 Although attracting talented personnel is one of the biggest challenges for start-ups, little is known about how nascent ventures can successfully build an employer brand. This study investigates which distinctive job attributes start-ups can use for their employer branding.
This paper provides you a first orientation of what your thesis could look like.
Web 3.0 Marketing: The Marketing Revolution And Its Impact
Technology has had a massive effect on the way people do business. When we look at marketing specifically, there have been three waves of technological advancement during this time: Web 2.0, Social Media, and now Web 1.0 was all about static pages of information (text and graphics).
Your Australian Digital Marketing Agency Specalising in Web Design, SEO & PPC
Become the market leader online by partnering with a digital marketing agency that knows how to deliver transformative results. Get My Free Proposal How to achieve digital marketing results that skyrocket your business to the forefront of your industry and keeps you there.
Go-to-Market in Web3: New Mindsets, Tactics, Metrics
Every company faces some version of the "cold start problem": How do you get started from nothing? How do you acquire customers? How do you create network effects - where your product or service becomes more valuable to its users as more people use it - that create incentives for even more customers to sign up?
AMC, Sony to offer NFTs to people who purchase advance "Spider-Man: No way Home" tickets
Cinema chain AMC Theatres, announced that for the first time ever, members of its loyalty program- AMC Stubs Premiere, AMC Stubs A-List and AMC Investor Connect who order advance tickets for the December 16 release of " Spider-Man: No Way Home ", will be gifted with non fungible tokens (NFTs).
Web3.0 And Digital Marketing
At Construct Digital, we're thinking all the time about how new technology will impact how you, the digital marketer, engage with your customers. Last week I told you about the Metaverse. Today, I'm going to tell you about Web 3.0 which represents the next stage evolution of the World Wide Web.
Blockchain Growth Marketing Consulting
Chat with us Philipp Seifert PRODUCT, MARKETING Chris Seifert DESIGN, SOFTWARE We have been growing blockchain products and communities for over 4 years. We set up ICOs, founded DApp companies and consulted blockchain businesses & Fintech companies on blockchain marketing strategy.
NFTs, Kryptowährungen und Web3 sind Multilevel Marketing für die neue Generation | Business Leaders
Multilevel Marketing für eine neue Generation. Trendige digitale Vermögenswerte sind lächerlich einfach zu erstellen. Das ist ein Problem: In einer aktuellen Werbung für die Kryptowährungsbörse FTX fragt Tom Brady scheinbar jeden in seiner Kontaktliste: „ Sind Sie dabei?"
Web3 Is Coming - What Does It Mean for Brands?
I've been thinking a lot recently about Web3. Maybe you're in the same boat. Or, maybe Web3 just looks like a typo. If you're in the latter camp, and I was until recently, let's start with a quick overview.
Ecommerce and loyalty in the web3 crypto world | Talon.One
Before we get to what a cryptocurrency is, it's important to think of the technology that enables it. That technology is the blockchain. A blockchain is a decentralized, encrypted ledger. It is a public repository of information, engineered to be irreversible and incorruptible.
The state and future of Decentralized Autonomous Organizations (DAOs) including 6 leading examples - Ross Dawson
Futurist > Companies creating the future > The state and future of Decentralized Autonomous Organizations (DAOs) By Matthew Jackson In this piece, we'll attempt to give you a working knowledge of the current state of the 'DAO', and some firms that are implementing the idea in novel ways.
DAOs, Blockchain, and the Potential of Ownerless Business
Blockchain technology can pivot quickly, and it's inspiring to see how far the industry has come since bitcoin's debut about a decade ago. Before bitcoin, the financial sector was defined by its reliance on banks as trusted third parties, which ensured the safety and fungibility of our money but did so slowly and for hefty fees.
The biggest names in the DAO movement - from a16z to Mark Cuban, Peter Thiel and Chamath
There are a lot of questions surrounding DAOs and the value that they can potentially amass. Already, they have become the subject of controversy. Some observers praise their frictionless ability to allow people to organize globally and pull financial levers.
What Are DAOs And Why You Should Pay Attention
DAOs envision a collective organization owned and managed by its members with all of them having a voice. While DAOs are not ubiquitous yet, they do seem to be picking up steam within the creator community and brands and businesses need to start to understand them.
Thread by @rohit_jindal29 on Thread Reader App
A THREAD on most thought provoking insights on crypto by @balajis: Crypto is just another asset class = the internet is just another TV channel. It's more than an asset class because it transforms the custody, trading, issuance, governance, and programmability... ...of anything scarce. It's a new financial system.
DAOs, a Canon
What is (and isn't) a DAO? Why do DAOs matter? How do DAOs fit into web3, crypto, the creator economy, future of work, and many other areas? Inspired by our NFT Canon earlier this year (and original Crypto Canon), we've culled the below list of resources for those seeking to understand, build, and otherwise get involved with these "decentralized autonomous organizations" - which represent the future of community, coordination, work...
NIKE, Inc. Acquires RTFKT
NIKE, Inc. today announced the acquisition of RTFKT, a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming. "This acquisition is another step that accelerates Nike's digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture," says John Donahoe, President and CEO of NIKE, Inc.
Samsung Opens Metaverse Store in Decentraland - Decrypt
News Business Electronics giant Samsung is venturing into the metaverse with the opening of a virtual store in Decentraland. Named after Samsung's flagship 837 store in New York, the Samsung 837X virtual store will open for business for a limited time from today, per a press release from the company.
So will JPMorgan ins Metaverse einsteigen
Als erste Bank betritt JPMorgan das Metaverse. Mit einer Lounge in Decentraland will der Bankenriese seine Präsenz in der neuen Virtualität ausbauen und für neue Markt-Chancen werben. JPMorgan hat LAND-Token in der Blockchain-basierten 3D-Welt Decentraland erworben. Mit der dort eröffneten Onyx-Lounge sollen Kund:innen für die virtuelle Realität sensibilisiert werden.
adidas Originals: Into the Metaverse
adidas Originals joins gmoney, Bored Ape Yacht Club and PUNKS Comic with a collaborative NFT project: Into the Metaverse. Mint your NFT now.
Adidas X Bored Ape Yacht Club Collab | Adidas Finally enters the Metaverse
On December 2, 2021, Adidas announced on its social media accounts, Twitter and Instagram, that they leaped into the metaverse together with the NFT Brands, Bored Ape Yacht Club, NFT comic series Punks Comic, and cryptocurrency investor Gmoney. Adidas is the most exciting brand that enters the Metaverse.
Google Is Looking to Help Build Web3, Blockchain Products: Alphabet CEO - Decrypt
News Business In brief Alphabet Inc. yesterday said it was actively looking into Web3 tech. The company, which owns Google, has already started to embrace cryptocurrency. Alphabet Inc., the tech conglomerate that owns Google, today said it was actively looking at how it can apply and blockchain networks to its business.
Facebook Renames Itself Meta
The social network, under fire for spreading misinformation and other issues, said the change was part of its bet on a next digital frontier called the metaverse. SAN FRANCISCO - Facebook rose to prominence over the past two decades with some of the world's most recognizable branding: a big blue-and-white letter F.
📄 Requirements to any Work
We do not want your research to gather dust in some corner of bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
- Extract most important sequences from podcasts, videos, and other media
- 3-4 Tweets about the most important findings and summarizing the topic
- optional: Medium Article - let people outside the university know about your research and start your personal brand
📬 How to Apply
If you are interested, please contact Prof. Dr. Isabell Welpe (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)
We're greatly looking forward to hearing more about you!