Bachelor Thesis, Master Thesis, Project Study or IDP
📌 Key facts
Contents
- 💡 Background
- 🦾Who We Are
- 🎯 Goals
- 🧠 Topics of Interest
- 🎓 Profile
- 📚 Further Reading
- 📄 Requirements to any Work
- 📬 How to Apply
💡 Background
"Digital art has long been undervalued, in large part because it’s so freely available. To help artists create financial value for their work, NFTs add the crucial ingredient of scarcity. For some collectors, if they know the original version of something exists, they’re more likely to crave the “authentic” piece. Scarcity explains why baseball-card collectors, for example, are willing to pay $3.12 million for a piece of cardboard with a picture of Honus Wagner, a legendary Pittsburgh Pirate. It’s also why sneakerheads obsess over the latest limited-edition drops from Nike and Adidas [...]." (Find more information here)
Because of this scarcity, NFTs have already become very widespread in the art world - but adoption has been much slower among museums. Which museums are already using NFTs? Which startups are active in this field? What are use cases of NFT technology for museums / exhibits / collections...? These are questions you should answer in your thesis.
The final goal is to create an app/service/website with applications for NFTs in museums and exhibitions, as well as presentations on all topics.
🦾Who We Are
The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.
🎯 Goals
- Do extensive desk and internet research analyzing literature, startups, and potential use cases for NFT technology in museums, exhibits, collections, etc.
- Analyze which museums are already utilizing NFTs and which startups are active in the field
- Determine best practices regarding the use of NFTs in museums
- Visualize your results and make them accessible - create PowerPoint presentations on all topics
- The final goal is to create an app/service/website with applications for NFTs in museums and exhibitions
🧠 Topics of Interest
- NFTs
- Art
- Museums and exhibitions
- Blockchain technology
- New business models
- Entrepreneurship
🎓 Profile
- Reliable and self-driven
- Enthusiasm for NFTs / Art & Museums / New business models
- Ability to do sophisticated internet, desk research, and connect with practitioners
- Passionate to learn more about the future and do research with impact
📚 Further Reading
📄 Requirements to any Work
We do not want your research to gather dust in some corner of bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
- Extract most important sequences from podcasts, videos, and other media
- 3-4 Tweets about the most important findings and summarizing the topic
- optional: Medium Article - let people outside the university know about your research and start your personal brand
📬 How to Apply
If you are interested, please contact Prof. Dr. Isabell Welpe and Christian Ziegler (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)
We're greatly looking forward to hearing more about you!