Bachelor Thesis, Master Thesis, Project Study or IDP
📌 Key facts
Contents
- 💡 Background
- 🦾Who We Are
- 🎯 Goals
- 🧠 Topics of Interest
- 🎓 Profile
- 📚 Further Reading
- 📄 Requirements to any Work
- 📬 How to Apply
💡 Background
"One of the most noticeable changes in society over the last decade has been the advent of the creator economy. Sure, there have been creators for many years engaging in their passions. Yet, few people were able to make a living from their creativity – just a few talented and popular enough to make a living as professional writers, artists, actors, and the like. However, nowadays, there are many more ways for creative people to make a living, to a large extent thanks to opportunities offered by social media and Web 2.0 [...]." (Find more information here)
Due to the rapid change and rise of the Creator Economy, there is often a lack of reliable and good overviews that provide a summary of what is currently happening. Therefore, the final goal is to identify new business models and still missing business models in this environment.
🦾Who We Are
The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.
🎯 Goals
- Do extensive research analyzing tech sites and the internet.
- Startup Search and identification
- Identification of new business models and missing business models
- Visualize your results and make them accessible - create PowerPoint presentations on all topics
- The final goal is to provide an overview of what is currently happening in the Creator and Ownership Economy and discuss new business models
🧠 Topics of Interest
- Creator Economy
- Ownership Economy
- New business models
- Entrepreneurship
- Startup
🎓 Profile
- Reliable and self-driven
- Enthusiasm for Creator Economy / Entrepreneurship / New business models
- Ability to do sophisticated internet, desk research, and connect with practitioners
- Passionate to learn more about the future and do research with impact
📚 Further Reading
https://coopahtroopa.mirror.xyz/gWY6Kfebs9wHdfoZZswfiLTBVzfKiyFaIwNf2q8JpgI
https://coopahtroopa.mirror.xyz/A16NP2XXi9RdHptfdF9WHR0Xq_E1XDmUgMwPmJYOG7w
https://coopahtroopa.mirror.xyz/_EDyn4cs9tDoOxNGZLfKL7JjLo5rGkkEfRa_a-6VEWw
https://thedefiant.io/social-tokens-get-rolled-on/
https://coopahtroopa-eth.medium.com/introducing-the-personal-token-agency-533e433ee4dc
https://www.nasdaq.com/articles/could-2021-hail-a-new-age-of-the-ownership-economy-2021-02-10
https://variant.fund/the-ownership-economy-crypto-and-consumer-software/
https://www.youtube.com/channel/UC0gAiB_tl9I9WNwb1iKq2nw
https://www.youtube.com/watch?v=d9EZLP_KFzo
https://www.youtube.com/watch?v=RGbwp4JrnK0
https://singularityhub.com/2020/11/12/can-the-ownership-economy-fix-internet-platforms/
https://the-tech-trend.com/blockchain/blockchains-and-the-ownership-economy/
https://www.antler.co/blog/the-ultimate-guide-to-the-creator-economy
https://www.forbes.com/sites/kianbakhtiari/2021/04/18/the-creator-economy-nfts-and-marketing/
https://www.cbinsights.com/research/creator-economy-market-map/
https://www.antler.co/blog/the-ultimate-guide-to-the-creator-economy
https://www.entrehttps://www.theinformation.com/articles/the-most-overlooked-creator-economy-startup-of-2021
https://www.youtube.com/watch?v=Yc2m_NfxZj8
https://www.cbinsights.com/research/report/what-is-the-creator-economy/
📄 Requirements to any Work
We do not want your research to gather dust in some corner of bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
- Extract most important sequences from podcasts, videos, and other media
- 3-4 Tweets about the most important findings and summarizing the topic
- optional: Medium Article - let people outside the university know about your research and start your personal brand
📬 How to Apply
If you are interested, please contact Prof. Dr. Isabell Welpe (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)
We're greatly looking forward to hearing more about you!