Corporate Web3 Activity Attracting Top Talent and Improving Product Brand?!

👩🏻‍🎓Author: Ran Gu

👩🏼‍🏫Supervisor: Prof. Dr. Isabell Welpe

Evolution of the Internet

Web 1.0

Web 2.0

Web 3.0

Web3 Applications

Decentralized Finance (DeFi)

Non-fungible Token (NFT)

SocialFi

Metaverse

DAOs

GameFi

Big Names Approaching Web3 and Creating Great Values

Nike

J.P. Morgan

Starbucks

Samsung

Meta (Facebook)

Gucci

How can Web3 activity bring value to product brand and employer brand?