Starbucks Brewing Revolutionary Web3 Experience for its Starbucks Rewards MembersNew Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community thatstories.starbucks.comCan Starbucks Bring Web3 Into the Mainstream?Stephanie Hurder, a CoinDesk columnist, is a founding economist at Prysm Group, an economic advisory focused on the implementation of emerging technologies, and an academic contributor to the World Economic Forum. For companies looking to dip a toe into Web3 - or take a cannonball plunge - it can be difficult to know where to start.www.coindesk.com
