In this part I am going to introduce my prototype and explain it.

→Because I was able to collect experience in this field already and I have been living in Seoul (Korea) therefore I will focus on the region of Seoul as the “local” area for the prototype.

Traget audience

-Young people thinking about to travel to korea

-Young people in Korea looking for things to do

-Young people interested in Korea (Culture, food, etc)

Set-Up

Here you can see the set up of the prototype:

Posts

Examples for:

Reels:

-General reel:

-Informative reel:

Pictures:

Stories:

Guide:

Management

The plan for the management of account could be as follows:

What to post:

-The following is based on the fiction of having less than 250k followers and setting a focus mainly on reach rate improvement:

-Daily 5 instagram stories (Can be very personal (Food of the day, going to a workout, sharing daily activities) and includes re-sharing of own daily post and reels)

-Even tho 14 post would be the best amount of posts, this prototype is based on 12 posts per week due to it being supposed to be a side hustle and not a full-time job

→Splitted into 7 reels and 4 posts and 1 guide per week

How to plan:

Since building this account will be a side hustle and no full time business content creation should be focused on specific days:

→Content creation for the next week will be on Saturday and Sunday

Realistically speaking, 2 locations per day is definitely feasible. This means on Saturday and Sunday at least 4 locations can be visited (Sometimes it might be possible to create more and in that case you can pre-shoot content)

-Use Scheduling apps (Here: Later) to already set posting date of the content automatically

Quick overview:

In detail:

Posting and creation plan:

If collaboration with brands is reached, these posts can replace Informative reels and location content can be pushed to next week

Growing strategy

-Daily stories and highly interactive (Especially every Thursday super interactive)

-Post reels daily

-Use the right hashtags

-Interact and build a network with others

-Get shoutouts from pages: Example:

As seen in these descriptions to be featured one needs to include their tag on the post

One source doesn’t mention such a tag but still cooperates with influencers, here getting in contact through an instagram direct message would be the best way

Monetarize

-As in plan: Friday is for reaching out to brands

-Your Worth:

→Hard to make an example since projects may vary extremely and depend on following size or what the particular brand is looking for

Therefore, I will set an example calculation (With fictional numbers and what I would charge for it)

-The media kit of this prototype could look like this (With fictional numbers)

-An example for a potential sponsored post:

-An example for a potential affiliate link:

→Both should additionally use the instagram feature of “paid collaboration” (In Prototype-version this can’t be added, but be aware of not forgetting it when actually posting!)

→Personal Take-Away:

-Being a travel influencer is quite some work, which sometimes will be underestimated

-It requires good management skills and a continuity

-You might have to deal with hate, privacy issues, etc.

BUT

-It allows you to make money of things you enjoy

-You become and expert in your own region and grow your own skill portfolio

-Continuity motivates you to do activities and prevents you to get lazy

-Get closer to your own culture and connect with interesting people around the world

-Opens different opportunities and lets you gain new experiences