If you would like to further develop the business plan of this prototype, I would like to suggest some options on how to do so:
Create additional social media accounts
âUse the brandname created and post similar type of content. You can then link your accounts and benefit from a double platform
TikTok:
-Similar platform and not to new in the context of adjusting to a new platform (Similar to reels)
-Some content might be able to be shared on both platforms
Youtube:
-Consider that creating youtube content, it takes quite a lot more time and effort to create videos
-But youtube offers big possibilities to monitorize (Through collaborations, ads, etc)
Create a travel blog
âShare your travel experience in a form of a travel blog
âYou can link your instagram account and share pictures to the locations you provided (Lively and might gain new followers)
âNew monatarizing possibilities: Affiliate links on the blog, ads on the page, etc.
Do streams
-Use streaming platforms: Discord, twitch, etc
-Announce streams to certain topics
-Be creativeâ Examples: âGuide on how to make a good travel planâ, âExperiences at XY that I need to share with youâ, âI will show you around my favourite secret spot in XYâ
Offer tours
-Might be far from the current strategy, but other travel influencers reported positive experiences towards this idea
-Share your local knowledge by offering paid private tours or trips. Showing around, hanging out, being a travel buddy, etc. could be an interesting business model for people that already enjoy your travel content
-Positive sides:
-You are in control of it all, and itâs way less demanding
-No demand for deliverables
-Have fun with people
-Not getting rushed
-Freedom to set own income
-Power to decide who gets business
-Getting people to book trips:
âCan be really hard
Reasons influencer get booked:
-Locations are major bucketlist trips
-Specialising in extreme adventures, World Wonders, and destinations most people would love to go to
-Audience has always been highly engaged with travels
-Many have been following for a while (Trust)
-Ton of positive testimonials and repeat bookings
-Main highlights:
-Put groups of people together who all get along
-How trip is planned
âExample:
In 2022 one influencer increased the number of group trips to almost 15, in countries on all 7 continents, plus a new, limited edition bucketlist offer to go to all 7 continents for $17k (fully booked until 2023)
Offer plans
-You could sell individualised travel plans (Considering interests, timeframe, etc)
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