Dr. Christoph Hohenberger

I am interested in everything that considers psychology in interplay with market behavior. Especially, I try to find answers on the question, which psychological mechanism influence human judgment and decision making.

Autonomous Cars

As a member of the Automation in Society: Highly automated driving (ASHAD) project, which is associated with the MCTS (Munich Center for Technology in Society), my research examined the perception of large socio-technological projects (e.g., autonomous cars) in society. This also included active work in the acatech project "Neue autoMobilität – Automatisierter Straßenverkehr der Zukunft".

Robotics

Moreover, I was a member of the 'Factory in a day' project, which aims to improve the competitiveness of European manufacturing SMEs by removing the primary obstacle for robot automation: installation time and installation costs. Within this project, I was resposible to develop a go-to-market strategy.

Human-Machine-Interaction (HMI), Machine Learning, and Psychology

Recently, I co-founded a start-Up, which aims to analyze verbal and non-verbal human communication and to translate it into practical applications. It combines research from Human-Machine Interaction, Machine Learning, and psychology. You can find more on retorio.com

Scholarships

03/2018; Exist Start-Up Scholarship

Invited Talks

AHK EgyptLecture: "Behavioral Economics: Findings from Theory and Practice"

TUM School of Management, Executive Education Center (EEC)Lecture: "Leadership Competence. Erfolgreich führen"

"Landesverkehrswacht", MunichTopic: "Automation and Society: The Case of Highly Automated Driving (ASHAD)"

Peer-Reviewed Articles

Hohenberger, C., Spörrle, M., & Welpe, I. M. (2017). Not fearless, but self-enhanced: The effects of anxiety on the willingness to use autonomous cars depend on individual levels of self-enhancement. Technological Forecasting and Social Change, 116, 40–52. VHB-JQ3: B; ISI-IF:

Hohenberger, C., Spörrle, M., & Welpe, I. M. (2016). How and why do men and women differ in their willingness to use automated cars? The influence of emotions across different age groups. Transportation Research Part A: Policy and Practice, 94, 374–385. VHB-JQ3: B; ISI-IF:

Gold, C., Körber, M., Hohenberger, C., Lechner, D., & Bengler, K. (2015). Trust in automation–Before and after the experience of take-over scenarios in a highly automated vehicle. Procedia Manufacturing, 3, 3025-3032. VHB-JQ3: -; ISI-IF:

Book Chapters

Hohenberger, C. & Spörrle, M. (2013). Motivation und motivationsnahe Phänomene im Kontext wirtschaftlichen Handelns. In Landes, M. & Steiner, E. (Hrsg.). Psychologie der Wirtschaft . Psychologie für die berufliche Praxis , S. 103 –121. Springer Fachmedien Wiesbaden.

Hohenberger, C. & Sedelmaier, M. 2016. Anthropomorphism, Robots, and Stereotypes: Wie die Vermenschlichung von Robotern soziale Wahrnehmungsprozesse hervorruft (Amazon ASIN: B01LZE6TPO)

Conference Presentations

Hohenberger, C., Spörrle, M., & Welpe, I. M. (2016a). The attenuating effect of anxiety within the interplay of object-related images of autonomous cars on the willingness to use them depends on individual levels of self-enhancement. Accepted for presentation at the 28th APS Annual Convention, Chicago, USA.

Hohenberger, C., Spörrle, M., & Welpe, I. M. (2016b). The why and how of sex differences in the willingness to use automated cars: Emotions across different age groups. Accepted for presentation at the 2016 International Conference on Traffic and Transport Psychology, Brisbane, Australia.

Hohenberger, C., Spörrle, M., & Welpe, I. M. (2016c). What are the perceived risks and benefits of automated cars? A qualitative analysis from the perspective of the Generation-Y. Paper presented at the 2016 International Conference on Traffic and Transport Psychology, Brisbane, Australia.

Hohenberger, C., Spörrle, M., & Welpe, I. M. (2016d). Explaining gender differences in the intention to adopt early-stage technolgoies: The influence of emotions across different age groups. Accepted for presentation at the European Marketing Academy Conference, Norway, Oslo.

Gold, C., Körber, M., Hohenberger, C., Lechner, D., & Bengler, K. (2015). Trust in Automation Before and After the Experience of Takeover-Scenarios in a Highly Automated Vehicle. Accepted for presentation at the 6th International Conference on Applied Human Factors and Ergonomics, Las Vegas, USA.

Hohenberger, C., Spörrle, M. (2014). The image of the future: Visual mental imagery predicts short- and long-term patience. Accepted for poster presentation at the Annual Society for Judgment and Decision Making Conference 2014, Long Beach, CA.

Spörrle, M., Bekk, M., & Hohenberger, C. (2014). The Implications of Mother Nature: Experimentally Induced Gender Brand Personality Predicts Green Brand Image. Accepted as Working Paper presentation at the North American Conference of the Association for Consumer Research 2014, Baltimore, MD.

Hohenberger, C., Spörrle, M., & Welpe, I. M. (2014). Handing over the steering wheel: Examining the customer-based drivers of accepting autonomous cars. Accepted for presentation at the BMW Summer School 2014, Munich, Germany.

Hedjasie, R., Spörrle, M., Hohenberger, C., & Werner, C. H. (2013). They only claim to take responsibility: Corporate hypocrisy mitigates the positive impact of corporate social responsibility on word-of-mouth recommendation. Accepted for poster presentation at the 42nd European Marketing Academy Conference, Istanbul, Turkey.

Spörrle, M., Hohenberger, C., & Hedjasie, R. (2013). The importance of being responsible: An importance-weighted analysis of the content and the predictive validity of corporate social responsibility dimensions. Accepted for poster presentation at the 42nd European Marketing Academy Conference, Istanbul, Turkey.

Hohenberger, C., Spörrle, M., & Hedjasie, R. (2013). Why should I visit this country? Country personality as predictor of visiting intentions and the moderating role of perceived country dissimilarity. Accepted for presentation at the 42nd European Marketing Academy Conference, Istanbul, Turkey.

Hohenberger, C., Hedjasie, R., Spörrle, M., & Welpe, I. M. (2013). Dimensions of corporate social responsibility as predictors of consumer behavior indicators: A question of subjective importance? Accepted for presentation at the 16th Congress of the European Association of Work and Organizational Psychology, Münster, Germany.

Hohenberger, C., Bekk, M., & Spörrle, M. (2011). Mother earth is calling! Gender dimensions of brand personality as incrementally predictive indicators of green brand image and the moderating influence of green value orientation. In M. Reimann, & O. Schilke (Eds.), NeuroPsychoEconomics Conference Proceedings (p. 47). Munich, Germany: Association for NeuroPsychoEconomics.