I am interested in the part of company value and performance attributable to intangible assets in particular brand equity and corporate reputation. In order to examine this portion I focus on large scale data analyses of text corpora i.e. larger than several hundred billion words. In this context the assessed drivers are typically awareness, associations and sentiment referring to the trademarks owned by the corresponding companies. Further I am part of the research project “How do online opinions impact companies?” and examine opinion generation and diffusion in social media and its impact on companies and traditional news. Thereby I am focusing on the emergence of aggregated opinions and the interactions between individuals, companies and media.
09/2007 – 10/2001
Business & Information Systems, Diploma (MSc equivalent),Universität Erlangen-Nürnberg, Germany
06/2006 – 10/2005
Trinity College Dublin, Ireland
08/2004 – 08/2003
Universidad de Buenos Aires, Argentina
Strategic Management,Finance and Accounting,Organisational Behaviour,IT Strategy & Management,Digital Services and Media,Software Engineering
08/2010 – 05/2008
Consulting IT Strategy & Alignment
09/2007 – 03/2007
Cultural Customisation of E-Commerce Solution
03/2007 – 12/2001
04/2004 – 12/2003
Complaint Management System
Zeidler, F., Welpe, I.M., & Sandner, P. (2011, October). From public relations to social relations: how social media impacts the social responsibility reputation of companies. Social Media for Social Purposes Conference 2011, Copenhagen, Denmark.