In order to negotiate fair and good deals with companies, you need to know your own worth.

Prices

-No one-size-fits all pricing

-Many digital marketers adhere as a starting point for their calculation to the one cent per follower (Or $100 per 10K followers) rule

-Then more factors: Engagement rate, client budget, campaign length, and other partnership specifics

Source claims:

-5-10k: 100-500$

-10-25k: 500-800$

-25-50k: 800-1500$

-50-100k: 1500-2000$

-100k-250k: 2000-6000$

-250k-1m: 6000-10000$

-1m+: 10000+$

Examples:

-Health and nutrition blogger (30K followers) and 7.3% engagement rate

• Dedicated Instagram Post: $325
• IG Giveaway: $350
• Brand IG Takeover (Min 2 photos + Stories): $250 per day
• IG Caption Mention (No visible product): $75
• Series of 5 IG Stories: $85
• Series of 3 Dedicated Posts: $825
• Series of 5 Dedicated Posts: $1400

https://later.com/blog/instagram-influencers-costs/

Things to additionally charge brands for:

- Above Average Engagement Rate

- Exclusivity

- Turn around time

- Re-Shooting

- Usage Rights

- Whitelisting

https://www.instagram.com/p/CYmE0FOrq8F/

→To get a feeling for prices check other accounts and what they charge:

For example through this web page: https://www.instagram.com/influencerpaygap/

Can I only get deals as a “big” influencer?

From a companies perspective:

→Influencers with 50K-250K followers:  

-30% better ROI per dollar spent than macro-influencers

-20% better than influencers with 1+ million followers

https://later.com/blog/instagram-influencers-costs/

Examples of brands that pay micro-influencers:

Dunkin, Happy Wax, Olly, Carmex

https://www.instagram.com/p/CYrxLb2hKnW/

Media Kit

To show your worth and prices you should create a professional media kit. This includes:

• Bio
• Social stats
• Audience demographics
• Platform overview
• Examples of previous work + key campaign results (Such as engagement insights, clicks, and sales)

Example:

-Main challenges for brands: Validating an influencer's statistics

→The more verified your media kit is, the better (3rd party services offer media kits too, for example: Later-com, Winkl.co, trendHERO.io )

https://later.com/blog/work-with-brands/