Here you learn about how to contact, get deals with brands and how to disclose this on your account.
Contact brands
-On your own:
-Contact brands who are already working with influencers (More likely to have an allocated budget, streamlined process in place for managing campaigns)
-If passionate about a smaller independent brand: Can also be a good place to start
-Effective way to get on brandās radar: Sending a simple email or direct message
-First impressions count: Introducing yourself in a professional and polished way
āAsk about upcoming collaboration opportunities, summarise your experience and audience demographics and provide your media kit for further information. Can also be worthwhile to provide 2 or 3 content ideas for them to consider.
-Alternatively: Sign up to a third-party influencer agency to find campaign opportunities
-Ask yourself how much the brand relationship is worth, consider any non-financial benefits
-Regardless, approach all negotiations professionally
-Provide an itemised breakdown for your set rate, including equipment, your time, and any specific requirements, as well as any relevant justifications (Such as previous campaign statistics like clicks or sales)
-Know influencer payment rate & how much you are willing to trade for any reputational associationĀ beforeĀ you head to the negotiating table
-3rd party platform that connects brands and Influencers: AspireIQ
Disclose Collaboration
-Always clearly disclose your collaboration
-Most countries have a governing body that sets rules for disclosing brand partnerships on social media
-Include everything from being paid and receiving a gift, even if you think your evaluations are unbiased or you werenāt specifically asked to review a product
- Place your disclosure so itās hard to miss (At the beginning of caption, clearly visible text overlay on Instagram Stories)
- Use simple and clear language (āAdā or āSponsoredā)
- Use the same language throughout
- Donāt assume a platformās disclosure tool is good enough. Always provide your own disclosure as well
- Only share honest and genuine endorsements
Germany-specific:
-Failure to properly disclose: Fines and issuance of civil claims
-The use of # and @ reference to the companyās profile is not sufficient to disclose the advertisement
āUse the full terms #werbung, #anzeige at the very beginning of any post that is intended to have an effect in Germany
āFlag advertisement: For example āpaid partnershipā (Shown in each userās selected language)
-In case that product only appears but doesnāt play the main role: In the beginning āProduktplatzierungā or āUnterstĆ¼tzt durch <Markenname>ā
-Always mark affiliate links,Ā advertisment linksĀ andĀ discountcodesĀ
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