In order to keep a good overview of all tasks, time management is essential to influencers. Additionally, keeping up on trends and competition are important in managing and planning your content.
Preparation
-Time management (Use calendar to plan content creation (It helps if you make a plan when you will create and when you will upload it)
-Use Instagram drafts (If you have time pre-create content so in busy times you can just upload things that you have saved as a draft before)
-You can use 3rd party applications to plan and time your posts
āFor example: Plann, Postcron, Sprout Social, Sked Social, Buffer, Later, Tailwind, Hootsuite
https://www.makeuseof.com/the-10-best-apps-to-schedule-instagram-posts/
How often you should post
-OverĀ 81 millionĀ feed posts analyzed:
- Under 1K followers:Ā 14 times per week (Highest reach and engagement rates per post)
- 1K-250K followers:Ā
- 14 or 20 times per week (Highest reach rate per post)
- 1 time per week (Highest engagement rate per post)
- 250K+ followers:Ā 1 time per week (Highest reach and engagement rates per post)
https://later.com/blog/how-often-post-to-instagram/
The Best Time to Post on Instagram Each Day
-35M global Instagram posts analysed:
- Monday: 5AM
- Tuesday: 6AM
- Wednesday: 6AM
- Thursday: 5AM
- Friday: 6AM
- Saturday: 6AM
- Sunday: 6AM
https://later.com/blog/best-time-to-post-on-instagram/
Be up-to-date
-Constantly look at trends and hop on
-As travel influencer check out new locations and exhibitions
āFollow pages that keep you updated as an option to not having to do all research by yourself: Examples: later.com, hootsuite.com, socialinsider.io and business.instagram.com
Manage all involved tasks
They can vary depending on professional level
āContent can be created in different forms and steps depending on each individual, not every listed step must be executed
āManage what you can and want to do
Potential tasks:
-Research potential locations
-Some creators go scouting: Visit location before actual shoot know exact locations and set ups for pictures
-Matching outfits to locations and colours
-Find out the right time to visit
-Get dressed and visit place and take pictures
-Select favourites and edit
-Create description and information for followers
-Upload and deliver content
-Maybe promote in stories etc.
Go on in the suggested order with: