In order to keep a good overview of all tasks, time management is essential to influencers. Additionally, keeping up on trends and competition are important in managing and planning your content.
Preparation
-Time management (Use calendar to plan content creation (It helps if you make a plan when you will create and when you will upload it)
-Use Instagram drafts (If you have time pre-create content so in busy times you can just upload things that you have saved as a draft before)
-You can use 3rd party applications to plan and time your posts
→For example: Plann, Postcron, Sprout Social, Sked Social, Buffer, Later, Tailwind, Hootsuite
How often you should post
-Over 81 million feed posts analyzed:
- Under 1K followers: 14 times per week (Highest reach and engagement rates per post)
- 1K-250K followers:
- 14 or 20 times per week (Highest reach rate per post)
- 1 time per week (Highest engagement rate per post)
- 250K+ followers: 1 time per week (Highest reach and engagement rates per post)
The Best Time to Post on Instagram Each Day
-35M global Instagram posts analysed:
- Monday: 5AM
- Tuesday: 6AM
- Wednesday: 6AM
- Thursday: 5AM
- Friday: 6AM
- Saturday: 6AM
- Sunday: 6AM
Be up-to-date
-Constantly look at trends and hop on
-As travel influencer check out new locations and exhibitions
→Follow pages that keep you updated as an option to not having to do all research by yourself: Examples: later.com, hootsuite.com, socialinsider.io and business.instagram.com
Manage all involved tasks
They can vary depending on professional level
→Content can be created in different forms and steps depending on each individual, not every listed step must be executed
→Manage what you can and want to do
Potential tasks:
-Research potential locations
-Some creators go scouting: Visit location before actual shoot know exact locations and set ups for pictures
-Matching outfits to locations and colours
-Find out the right time to visit
-Get dressed and visit place and take pictures
-Select favourites and edit
-Create description and information for followers
-Upload and deliver content
-Maybe promote in stories etc.
Go on in the suggested order with: