ChatGPT: Potential and Use Cases for organizing processes and work inside organizations

ChatGPT is a public tool developed by OpenAI that is based on the GPT language model technology (Kirmani, 2022).

While it still not counts as an aritificial intelligence for many researchers (like Floridi and Chiriatti, 2020), its impact on showing how the mix of chatbot, GPT and NLP could impact everyday’s life in the future is huge.

Even more features were introduced in the livestream mid-March (OpenAI, 2023) where the fourth iteration of GPT, GPT-4, was introduced to showcase how it can even transform news articles into poems, create better programming codes than previous versions (like discord chat bots or better-looking websites), and answering exam questions better than ever before.

In scholarship and academia, ChatGPT can be used in different ways to improve research (Lund and Wang, 2023): The six most important features here are literature review assistance (generating summaries of relevant articles and papers), text generation (e.g., for easily generate draft versions of research papers, grant proposals and other written materials), data analysis (for analyzing huge amounts of text data like social media posts), language translation (for understanding other researcher's work around the globe), automated summarization (e.g., helping for researchers stay up-to-date with the latest developments in their field), and question answering (using ChatGPT for fine-tuned, fast and efficient answers in domain specific fields).

While these are the benefits for using ChatGPT in academia and libraries, it would be interesting to find out how big the impact of that tool is or will be at commercial companies.

That is why this thesis or project should answer most of the research questions listed below in the “Goals” tab, answering how companies in different industries can use ChatGPT, which work processes may soon be fully or partially adopted by it and additionally, what are the most important examples and use cases for using ChatGPT already today.

The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organisations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams.. We are always early in noticing trends, technologies, strategies, and organisations that shape the future, which has its ups and downs.

The objectives of this research topic is answering following questions:

We do not want your research to gather dust in some corner of bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:

Please note that these deliverables are not officially required, but desirable. All required documents for the thesis or project study will declared before its regristration.

If you are interested, please contact Prof. Dr. Isabell Welpe (click the button below to send an email) by submitting a short motivation letter, your CV and grade report.

Please also add a short research proposal (maximum one page) where you briefly outline your tentative research idea (explain here how you want to answer the research questions mentioned above) and which data and methods you want to use to answer them - including a maximum of 10 key references so that we see that you know what you are writing about - all in word as a *.docx file.

We're greatly looking forward to hearing more about you!