📌 Key facts
💡 Background
In the absence of widely accepted fundamental valuation techniques, the crypto space remains a sentiment driven investment field. Influencers sharing their views on latest crypto market events and providing supposed explanations and outlooks for market movements further contribute to this risky and non-predictable investment environment. The medium on which influencers have a particularly large outreach to their followers is YouTube. Overall, YouTube crypto influencers have a large reach (in total, >25 million subscribers) to introduce viewers to the world of crypto-assets, e.g., by providing education, news or market analyses content. The goal of this thesis / IDP / or project study is to apply VADER-based NLP techniques to measure the emotional contagion which YouTubers have (their titles and transcripts) onto their audience (audience comments). This thesis is specifically targeted towards students with prior experience in natural language processing and particularly VADER as well as good programming skills.
🦾Who We Are
The Chair for Strategy and Organization is focused on research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership, and Teams. We are always early in noticing trends, technologies, strategies, and organizations that shape the future, which has its ups and downs.
🧠Topics of Interest
Natural language processing / VADER-based analyses
(Digital / Social Media) Marketing
Influencer Marketing
Influencer performance
YouTube
Cryptocurrencies and Blockchain
🎓 Profile
- Experience with VADER-software
- Good programming skills
- Reliable and self-driven
- Thoroughly
- Ability to conceptualize and understand academic theories
- Ability to do sophisticated internet and desk research
- Passion to learn more about the future and do research with impact
📄 Requirements to any Work
We do not want your research to gather dust in some corner of bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
📬 How to Apply
If you are interested, please contact Eva Meyer (e-mail below) by submitting your CV and grade report. We're greatly looking forward to hearing more about you!
👉 eva.meyer@tum.de