Project Study @ Spectroplast: Replace a CEO with AI (1)

📌 Key facts

Für den Lehrstuhl für Strategie und Organisation suchen wir ein motiviertes Studierendenteam, das eine professionelle Marketing- und Kommunikationsstrategie entwickelt und direkt umsetzbare Social-Media-Inhalte vorbereitet.

• Dauer: 3 – 6 Monate
• Teamgröße: 2 – 5 motivierte Studierende
• Startdatum: Nach Vereinbarung / ab sofort möglich
• Zielgruppe: Studierende der Wirtschaftswissenschaften, Management, Marketing, Kommunikationswissenschaften, Medienwissenschaften oder verwandter Studiengänge
• Projektfokus: Marketingstrategie, Social Media, Content Creation, Positionierung und Kommunikation

• 📌 Key facts
• 💡 Background
• 🦾 Who We Are
• 🎯 Your Tasks and Role
• ➕ Your Benefits
• 📝 How to Apply

💡 Background

Spectroplast GmbH is a Munich-based manufacturer specializing in silicone additive manufacturing — producing high-quality, custom silicone parts and materials using proprietary 3D printing technology. With customers across manufacturing, medical, large tech, and robotics sectors, Spectroplast is in the midst of an ambitious growth phase: doubling its On-Demand business, developing new material products, and pursuing OEM partnerships in medical and robotics. As part of this growth, Spectroplast is building out its strategic and operational framework for 2026 and beyond. The focus of this project is to evaluate how artificial intelligence can take over or meaningfully augment core CEO-level tasks — from strategic scenario development to day-to-day operational governance. The project runs alongside a live strategy development process, giving students access to real decisions, real data, and real tools — not case studies.

🦾 Who We Are

Der Lehrstuhl für Strategie und Organisation beschäftigt sich mit zentralen Fragen rund um Strategie, Führung, Organisation, Innovation und Management. In Forschung und Lehre setzen wir uns mit aktuellen Herausforderungen von Unternehmen, Organisationen und Gesellschaft auseinander.

Um unsere Sichtbarkeit bei Studierenden, Praxispartnern und der wissenschaftlichen Community weiter zu stärken, möchten wir unsere Kommunikations- und Marketingaktivitäten strategisch weiterentwickeln. Dafür suchen wir ein engagiertes Studierendenteam, das frische Perspektiven, Kreativität und analytisches Denken einbringt.

🎯 Your Tasks and Role

This Project is structured around two core dimensions

1. Strategic AI

• Develop AI-driven competitive landscape and scenario analysis
• Evaluate Go-to-Market strategies and market positioning using AI tools
• Explore business model development and strategic decision support via AI
• Benchmark AI-generated strategic outputs against human-led processes

2. Operational AI

• Design and implement AI-supported KPI tracking and reporting systems
• Build AI-driven quarterly, monthly, and weekly planning workflows
• Evaluate process optimization and goal-setting automation
• Assess the degree of autonomous operational steering achievable

Key tools available for the project include Langdock (AI platform) and Notion (knowledge management), with flexibility to evaluate additional tools as part of the project scope.

Your Profile:

• 2–4 students in a Bachelor’s or Master’s program
• Fluent in English or German
• Interest in AI, strategy, and organizational management
• Ability to work independently and as a team
• Entrepreneurial mindset and hands-on attitude

Deliverables

• Assessment report: To what extent can AI replace or augment CEO-level decision-making?
• Implemented AI workflow prototypes for strategic and operational use cases
• PowerPoint presentation summarizing key insights, findings, and recommendations
• Written project report (if required by university)

➕ Your Benefits

• Work on real, live strategic and operational decisions
• Direct collaboration with Spectroplast’s Head of Operation and CEO
• Full access to company data, tools, and processes
• Hands-on experience with leading AI platforms (Langdock, Notion)
• Shape the future of AI-driven company management

📝 How to Apply

Submit your application with your CV and grade transcript to the contacts below.

We're greatly looking forward to hearing more about you!