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The communication process

The communication process

But how exactly does communication actually work?

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The sender encodes a message into a signal (here speech) and the receiver picks up the signal (here ear), decodes the content and gives feedback to the sender. However, interference can also occur during the transmission of the message, which can lead to misunderstandings. Possible „noises“ are for example distractions from the environment, semantic problems, cultural differences or lack of listening.

Marketing Lexikon (o.D.). Kommunikationsprozess (communication process). In WiWi-Treff.de. https://www.wiwi-treff.de/Marketing-Lexikon/Kommunikationsprozess-communication-process/Artikel-10060