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The SaaS Napkin

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Series A, B, C - are we talking cars or what? When to have a fundraising round (series) and how they differ from each other on a napkin.

Timing for a fundraising round is based on

  • Traction ($ Revenue)
  • Sales efficiency and unit economics
  • Team maturity
  • Product / Market Fit
  • Growth
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Β© Chair for Strategy and Organization, Technical University of Munich

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