Original Quelle

Deutsche Zusammenfassung

Six Principles of Persuasion

1. Reciprocity (Reziprozität/Gegenseitigkeit)
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obligation to give when you receive
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"wie man in den Wald ruft, so kommt es wieder heraus"

1. Scarcity (Knappheit/Angst nichts mehr zu bekommen)
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people want more of those things there are less of
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Höhere Bewertung
2. Authority
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people will follow credible knowledgeable experts
3. Consistency & Commitment
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looking for and asking for commitments that can be made
4. Liking (Sympathie)
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People sagen eher "Ja" zu Leuten, die sie mögen

6. Consensus (quasi Social proof)