Key Takeaways:
- Research has shown that personality may be predictive of many aspects of life, including academic success, job performance, social status, health, success in romantic relationships, political attitudes, subjective well-being, and online behaviors.
- Results of analyses show that the predictive power of digital footprints over personality traits is in line with the standard “correlational upper-limit” for behavior to predict personality, with correlations ranging from 0.29 (Agreeableness) to 0.40 (Extraversion).
- Overall, our findings indicate that accuracy of pre- dictions is consistent across Big 5 traits, and that accuracy improves when analyses include demographics and multiple types of digital footprints.