Bachelor Thesis, Master Thesis or Project Study
📌 Key facts
Contents
- 💡 Background
- 🦾Who We Are
- 🎯 Goals
- 🎓 Profile
- 🧠 Topics of Interest
- 📚 Further Reading
- 📄 Requirements to any Work
- 📬 How to Apply
💡 Background
Digitization has dramatically changed the business models of journalists. Yesterday's newspaper subscriptions are today's click rate and advertisers. In the editorials of larger newspapers, there are monitors everywhere which show the writers which articles are viewed how often. Some voices say, "journalism is broken" and "we need innovation in journalism and its business models". Additionally, there are things like agenda journalism which does not focus on facts but personal or political opinions.
You should answer at least one of the following questions: What are current problems of journalism in traditional media and social media? Is there a lack of independency because newspapers depend on click rates? Is journalism even marketable if quality of information cannot be judged? Which initiatives are there to label the quality of journalism (e.g., IEEE)? Which start-ups try to disrupt journalism? Which innovative technologies will influence journalism? Which media earn well in journalism and why?
🦾Who We Are
The Chair for Strategy and Organization is focused on doing research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership and Teams. We are always early in noticing trends, technologies, strategies and organizations that shape the future, which has its ups and downs.
🎯 Goals
- Desk research on current problems of journalism
- Desk research / Case Study / Interviews on the companies doing journalism best - qualitatively and financially
- Identify start-ups disrupting journalism
- Create a scenario for the future of journalism and the factors determining it
🎓 Profile
- Reliable and self-driven
- Enthusiasm for news / journalism / technologies / disruption
- Ability to do sophisticated internet, desk research, and connect with practitioners
- Passion to learn more about the future and do research with impact
🧠 Topics of Interest
- Dependency on click rates
- Deepfakes
- Start-ups in journalism
- Quality measurement in journalism
- Media technologies
- etc.
📚 Further Reading
📄 Requirements to any Work
We do not want your research to gather dust in some corner of a bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
- Extract most important sequences from podcasts, videos, and other media
- 3-4 Tweets about the most important findings and summarizing the topic
- optional: Medium Article - let people outside university know about your research and start your personal brand
📬 How to Apply
If you are interested, please contact Prof. Dr. Isabell Welpe (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)
We're greatly looking forward to hearing more about you!