Bachelor Thesis, Master Thesis or Project Study
📌 Key facts
Contents
- 💡 Background
- 🦾Who We Are
- 🎯 Goals
- 🎓 Profile
- 📚 Further Reading
- 📄 Requirements to any Work
- 📬 How to Apply
💡 Background
The largest challenge for companies is still the successful management of digital transformation. However, companies like Nike or Domino's, classically non-digital companies, have already managed the transformation successfully. We want you to find out how they did it and how other incumbents can approach digital business model transformation to be successful.
Answer the following questions:
- Where do digital business model transformations happen?
- How did the companies do it?
- What was the change process?
- Which successful transformation processes are there in B2C and B2B?
🦾Who We Are
The Chair for Strategy and Organization is focused on doing research with impact. This means we do not want to repeat old ideas and base our research solely on the research people did 10 years ago. Instead, we currently research topics that will shape the future. Topics such as Agile Organizations and Digital Disruption, Blockchain Technology, Creativity and Innovation, Digital Transformation and Business Model Innovation, Diversity, Education: Education Technology and Performance Management, HRTech, Leadership and Teams. We are always early in noticing trends, technologies, strategies and organizations that shape the future, which has its ups and downs.
🎯 Goals
- Research academic literature on the topic
- Collect examples of companies which have performed successful digital business model transformations
- Analyse their taken measures, approaches, and internal changes
- Derive factors that determine the success of digital business model transformations
🎓 Profile
- Reliable and self-driven
- Enthusiasm for Digital Transformation / Digitization / Change Management
- Ability to do sophisticated internet, desk research, and connect with practitioners
- Passion to learn more about the future and do research with impact
📚 Further Reading
Digital Transformation Roadmap: Business Model
How you engage your customers, make money and operate in the future.
www.bain.com
s3-us-west-2.amazonaws.com
s3-us-west-2.amazonaws.com
What Successful Digital Transformations Have in Common
Technological innovations have radically transformed the business landscape in many ways over the last two centuries, from the introduction of steam power to the market conquest of radial-ply tires. Research by McKinsey & Company and the McKinsey Global Institute shows that digitization is having the same radical impact.
hbr.org
7 Examples Of How Digital Transformation Impacted Business Performance
Digital transformation involves more than just updating technology and processes; it also involves revenue and shareholders. Many companies are hesitant to invest in digital transformation without knowing if the investment will pay off. However, when done strategically, digital transformation can improve stock prices and revenue in the long run.
www.forbes.com
Unlocking success in digital transformations
As digital technologies dramatically reshape industry after industry, many companies are pursuing large-scale change efforts to capture the benefits of these trends or simply to keep up with competitors. In a new McKinsey Global Survey on digital transformations, more than eight in ten respondents say their organizations have undertaken such efforts in the past five years.
www.mckinsey.com
📄 Requirements to any Work
We do not want your research to gather dust in some corner of a bookshelf but make it accessible to the world. Thus, we warmly encourage you to create some or all of the following:
- Infograph - visually represent some of your work (find examples here)
- Slide Deck - summarize your research and possibly present it
- Extract most important sequences from podcasts, videos, and other media
- 3-4 Tweets about the most important findings and summarizing the topic
- optional: Medium Article - let people outside university know about your research and start your personal brand
📬 How to Apply
If you are interested, please contact Prof. Dr. Isabell Welpe (e-mail below) by submitting your CV and grade report. Please also briefly outline your tentative research idea (research question, data and methods, possible outcomes with a tentative outline all in word as *.docx)
We're greatly looking forward to hearing more about you!
👉 welpe@tum.de