"Everybody has a plan until they get punched in the face" - Mike Tyson
Ask yourself: Are You Okay Stepping Outside of Your Comfort Zone?
Look to prove yourself wrong ❌
You get a dopamine hit when proven wrong because you’re excited to be closer to the truth. The truth is addictive. In contrast, if you refuse to lose a debate, your brain keeps running old firmware.
Be biased toward taking action đź’¨
Defer the stuff that doesn't matter, finish the stuff that does. Success = rate of iteration and persistence, not brilliance. Master delayed gratification - improve your future self 🧑🏻‍🚀
Point & shoot then walk the talk 🏹
Success in life really appears to be two things: 1. Point yourself in the right direction. 2. Do the work even when you're not in the mood to. (And privilege.)
3 ways to approach projects - who are you? 👷‍♂️ 🧑🏼‍🎨 👨🏽‍🌾 1. Craftsperson: Satisfaction comes from making something the best it can be. 2. Artist: Satisfaction comes from capturing part of yourself. 3. Passenger: Not about satisfaction—just a means to an end. Know which you are. Lean into it.
Luck is a function of surface area 🍀 Increase your odds by exposing yourself to opportunity & people.
Reassess your priorities and don’t fear changing them 🔝
Handling a crisis is best done by coming out with all the bad news right away đź’Ł
Ask the stupid questions. Get smart. đź§
- Reciprocation refers to the human need to return the favor. For example, Hare Krishna members always give passers-by a flower before asking for donations — this makes them more likely to donate.
- Consistency refers to the human need to “save face” in front of others. In human societies, we respect people who do not change their stance. So, for example, if you build personal rapport with a prospect by genuinely asking how they’re doing, they’re going to feel motivated to consider your offer later — simply because they’ve already been nice to you before.
- Social proof is the bread and butter for entrepreneurs. All animal species have largely evolved via imitation — long before articulate human thoughts were born. That’s why TV shows use canned laughter, and why bartenders put a few dollars into the tip jar before the customers walk in.
- Liking refers to an old truism that “we do business with people we like.” Here, the author refers to less-revolutionary truths that we often make business decisions based on someone’s looks and familiarity with us.
- Lastly, the author reminds us that authority plays a major role in business. Highlighting things like titles and money may seem wrong and inaccurate to a logical person, but they do work on a subconscious level. For example, someone introduced as a professor seems taller than someone introduced as a graduate student. Also, car drivers wait longer before honking on a luxury car than an old car.
Don’t forget to take care of yourself 🏋🏻