Use this framework: Giving up should be both an internal and external decision
- If people aren’t using your product or saying it’s bad, that alone isn’t a reason to give up
- Definitely pay attention to the above, but: “The best entrepreneurs I know make an internal decision about when to give up or keep working on something” – Sam Altman
→ “When you’ve run out of ideas AND something isn’t working, then it’s a good time to stop”