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When to quit

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Use this framework: Giving up should be both an internal and external decision

  • If people aren’t using your product or saying it’s bad, that alone isn’t a reason to give up
  • Definitely pay attention to the above, but: “The best entrepreneurs I know make an internal decision about when to give up or keep working on something” – Sam Altman
→ “When you’ve run out of ideas AND something isn’t working, then it’s a good time to stop”

© Chair for Strategy and Organization, Technical University of Munich

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