Master | 3 ECTS | SOMMER TERM 2026
📕Course Description
This lecture series examines the strategic, technological, organizational, and ethical dimensions of value creation with Artificial Intelligence (AI) in corporate settings. Through an interdisciplinary lens combining academic research and real-world business practices, students will explore both success factors and failure patterns of AI initiatives across industries. The curriculum is structured around five thematic pillars: AI Strategy & Value Potential, AI Platform & Ecosystem Strategy, People Strategy & AI Leadership, Responsible AI & Execution Strategy, and Generative AI in Practice.
🙇♀️Learning Outcomes
Upon successful completion of the course, students will be able to:
- Analyze real-world AI use cases and identify recurring patterns of success and failure in business value creation.
- Evaluate strategic, technological, organizational, and ethical factors (e.g., implications of the EU AI Act) that influence the success of AI deployments.
- Design a comprehensive AI value creation playbook tailored to a specific enterprise, covering strategy, tech stack, talent, and governance.
🛠️Teaching Methods
- Lectures: Provide the foundation for understanding AI-driven value creation across the industry from a BCG perspective, critically evaluating the hype around AI.
- Guest Lectures: Deliver up-to-date industry insights and highlight practical learnings from successful and failed transformations.
- Academic Sessions: Surface the newest academic research published on AI and it’s effects on technological advancements, businesses, individuals and society at large.
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